To be honest, it's pretty boring stuff. New Labour-esque soundbites such as
Security and freedom must go hand in hand.and
There is such a thing as society, it's just not the same thing as the statesound rather good, but tell us squat about what the Tories actually intend to do about them. The title too is obviously chosen for its vagueness - what exactly is Built to Last supposed to instil in me other than reminding me of such other catchphrases as 'common sense' and 'back to basics'.
It's definitely a 'softer' Conservatism though - mention of the environment and sustainability is noted, as well as a much reduced emphasis on big business and private investment. Other than that though, it's really not revolutionary or controversial in the slightest. Die-Hard Tories might be spluttering a bit, but if the Tories want to regain power any time soon, they'll be ignoring that wing of the party altogether. That being said, I'd have thought trying to differentiate themselves from Labour might have been a good idea right about now, and that's really not the impression that I'm getting when I read this release.
At the end of the day, it will be actions rather than words that convince anyone as to the worthiness of Cameron's new party. Which is a good thing, because this release does little to fill me with confidence in terms of the depth of ideas possessed by Dave and co.